Feld Entertainment

Ellenton, FL

Client Situation

Feld Entertainment produces the most well-known brands in live family entertainment, including Ringling Brothers and Barnum & Bailey®, Disney On Ice, Disney Live!, Monster Jam and other Feld Motor Sports productions. Paul Schweitzer and Adam Schindler have exclusively represented the company in a multi-year project to relocate and consolidate both their corporate headquarters and extensive Florida Operations facility. The Florida operations were housed in multiple aging buildings that could not support the growing operational requirements and required constant repair. The Vienna, VA headquarters housed employees that continuously traveled to the Florida operations center, incurring significant travel and lodging costs. In May 2012, the company announced its new Ellenton global production facility, which allowed for the expansion that could not be accommodated at the company’s existing location in nearby Palmetto.

Consideration & Analysis

Paul and Adam orchestrated the entire process from an in-depth needs assessment, including, employee commuting demographics, labor availability analysis, unique operational need for an indoor arena and possible outdoor monster truck test track, work flow patterns and design elements taking into account a highly unique corporate culture. After an exhaustive rail-served land search, the team analyzed multiple options for build-to-suits secured by Feld Entertainment’s desire to lease vs. own. Ultimately, based upon a number of variables, most notably overall economics, Feld Entertainment chose to purchase and completely overhaul the new facility, which is located at 2001 North US 301 and occupies 47 acres. It will consolidate and house Feld Entertainment’s operations responsible for the design, production and support of the growing company’s global tours, including scenic design, costumes, ice, sound and lighting, as well as the company’s circus train maintenance. The site includes 100,000 square feet of office space with an additional 450,000 square feet of rail-served manufacturing and show production and rehearsal space in two buildings. The site was originally developed by The Siemens Corp. and most recently occupied by General Electric. In addition, Paul and Adam assisted the company in attaining local and state performance-based incentives.

Results

Renovations to the new facility have been completed and Feld Entertainment has been gradually moving its corporate operations from Vienna, VA and Aurora, IL to the new facility in Ellenton and will complete that process in 2016. Rehearsals for circus, ice and stage shows now take place in the new facility.
 

Advisors who worked on this project

Paul Schweitzer

Paul Schweitzer

Managing Principal
Adam Schindler

Adam Schindler

Senior Vice President